Am A Frito Bandito"
$250 (shipped) / $200 (picked-up)
Medium: Acrylic & latex on wood w/ glaze.
The Frito Bandito was the cartoon mascot for Fritos corn chips
from 1967 to 1971. The Bandito was created by the Foote, Cone
& Belding Agency, and animated by Tex Avery. The character
was voiced by Mel Blanc, who used an exaggerated Mexican accent
not unlike another character of his, Speedy Gonzales. The Frito
Bandito spoke broken English and robbed people of their Frito
corn chips, a reference to the “Mexican bandit” stereotype
in western movies. (See, for example, Stinking badges and Treasure
of the Sierra Madre.) He also complained that he was being pursued
by the “Frito Bureau of Investigation”.
Pressure from the National Mexican-American Anti-Defamation Committee
and others prompted an update to the character; his gold tooth
and stubble were eliminated and his hair combed. The character
was completely retired in 1971. He was initially replaced by the
Muncha Bunch, a group of cowboys, which then were replaced by
W.C. Fritos, modeled after comedian W.C. Fields.
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